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Channel: One to One Interactive | Online marketing and strategies for law firms and professional services providers
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The mobile website: No longer a ‘nice-to-have’ for professional services firms

It’s gotten so you can’t pass the sidewalks of New York – or the mall, without having to dodge all the people who are walking while texting. Perhaps the women on my train (pictured left) were checking...

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Time for a marketing intervention?

When tasked with “marketing themselves,” a lot of great lawyers I know will only engage in marketing activities that they actually enjoy, regardless of the outcome, thus avoiding the ones outside their...

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The impact of design on buying decisions

Every now and then I find myself having to explain the importance of good website design. Here are the home pages for two companies selling air plants – a very hot trend in home decor. Maybe you’re...

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Finally… A client-focused law firm app!

I love mobile apps. But I’m not a fan of most law firm apps. Typically, the business case for the law firm app just isn’t there, and I know of several firms that have thrown a lot of money at app...

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When internal firm politics play out on your firm’s website. (A true story.)

A well known law firm needed to team up with another firm on behalf of their client. When it became clear that none of the lawyers personally knew anyone at the first firm on their short list, the...

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Time for your firm to take the mobile plunge?

In typical fashion, mobile computing is yet another area where law firm marketing trails how corporate America goes to market. As of last week, only 28% of AmLaw 100 firms offered a mobile-enabled...

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Look! Up in the Cloud!

If you’re like most in-house legal marketers, you’re limited to using software that has been “firm-approved.” And when there’s something you’d like to add to your desktop, the process can take months –...

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Just because an attorney is on Twitter, doesn’t mean the attorney is on...

It’s September 2013 and thankfully we have turned the corner on social media acceptance in the law firm community. Still, there are a few holdouts out there, and for some legal marketers, convincing...

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Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios...

Because ten minutes isn’t nearly enough… Here are a few additional tips from my brief talk, “Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search” at the Social...

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Five tips to ensure your law firm’s website project doesn’t become the next...

While law firm websites don’t have the transactional requirements of Healthcare.gov — here are a few tips to ensure a better launch experience for you and your visitors. 1. ARE YOU SURE MANAGEMENT HAS...

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Even marketers like their privacy

If you’re like me, you’re constantly inundated with adverts for the very item you  purchased, whether it was last night or two weeks ago. In my case, it’s that new desk from Pottery Barn and toner...

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